What pushes us is a desire to create a unique experience of expressing personal tastes, while getting credit for it and while making the web a less visually polluted place. We don’t just pay our users for tweeting, we give them a chance to receive compensation for their creative expression. Most of us use social media these days, oftentimes as a platform to promote brands and services we have a preference for. It’s something we do. Why not join a community where you get compensated for it (sometimes by getting paid, other times by earning other fun rewards)? Why not team up with other people who share this particular interest with you? To achieve this is what drives us each day.